Our Pitching, Pricing & Negotiation webinar brought together three expert voices from the industry : John Cornwell, Commercial Officer for a number of creative agencies; Tracey Shirtcliff, CEO/Founder, SCOPE Better; and Tia Castagno, CEO/Founder, UnlockYourBlock – to share their thoughts on the challenges of pricing and negotiations and discuss how finance leaders can help their agencies re-evaluate their approach to the pitching process and prepare for a future shaped by value-based pricing and AI.
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